A few years ago, while I was still on the client side of things, I received an email from a blogger I was working with. As part of our fledgling link building program, my company had been sending out free products in exchange for a review and link to our site. Oldest trick in the book, right? However, the blogger’s
Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.